Case Study

CMS Hybrid Cloud

Designing Stewardship as an Operational Capability

Helping an evolving cloud service ecosystem understand how customer support, lifecycle delivery, shared service dependencies, readiness, guidance, governance, and continuous improvement worked together over time.

Hybrid Cloud’s Customer Support Team had recently been established to support customer onboarding, operational guidance, and ongoing service engagement. At the same time, the organization was transitioning toward a capability-based service model supported by an emerging product catalog and a growing network of shared service teams.

Individual teams understood their responsibilities, but no shared model existed to explain how customer support, service capabilities, operational processes, lifecycle activities, governance, and shared services connected across the customer experience.

The operating model was evolving faster than its collective understanding. Creating shared visibility became the foundation for understanding, improving, and stewarding the ecosystem over time.

CMS Hybrid Cloud service ecosystem case study hero image

A service ecosystem view of DEX — connecting data submission, routing, metadata, observability, onboarding, support, governance, readiness, and long-term service stewardship.

Case Snapshot
What Changed
Hybrid Cloud shifted from distributed operational knowledge and emerging support practices toward a shared stewardship system for understanding lifecycle delivery, operational ownership, shared service dependencies, customer readiness, guidance, governance, and continuous improvement.
Role
Lead Service Designer
Partners / Collaborators
Customer Support Services, Shared Services, Product, Platform, Operations, governance stakeholders, customer support roles, and operational service teams.
Focus Areas
Service Ecosystem Mapping, Service Blueprinting, Operational Research, Lifecycle Modeling, Service Analysis, Service Stewardship
Engagement
2025–Present
Primary Contribution
Created shared models, lifecycle blueprints, operational role frameworks, dependency maps, analysis structures, readiness frameworks, guidance architecture, and stewardship mechanisms that helped the organization understand and improve the Hybrid Cloud service ecosystem.
Progression Overview
Operational Visibility → Operational Ownership → Lifecycle Delivery → Shared Service Ecosystem → Service Analysis → Service Stewardship
01

Making Customer Support Visible

Core Question

How do you make distributed operational knowledge visible enough to act on?

The Hybrid Cloud Customer Support Team was newly established, operating across a growing product catalog with no shared view of how support was structured, who owned what, or how customer engagement, operational functions, and cross-team coordination connected. Making that structure visible was the first move.

Support work was distributed across product teams, shared services, platform operations, and vendor relationships, each with its own way of describing what it did and how it handled customer needs. There was no shared model connecting those parts.

A Customer Support Services Operating Model introduced the initial structure: core roles including Hosting Coordinator, Technical Advisor, and Financial Analyst; customer engagement responsibilities; supporting operational functions; and cross-team coordination needs. It created the first shared view of how Hybrid Cloud Customer Support Services was taking shape. From there, blueprint expansion work began connecting those roles to lifecycle activities, governance interactions, supporting tools, service capabilities, and operational dependencies — moving from a role model into a picture of the full support ecosystem.

The output gave the team a common reference point — naming the services, surfacing the relationships between them, and making visible the operational seams where handoffs, gaps, and coordination needs lived.

EvidenceCustomer Support Services Operating Model: Roles, Responsibilities, and Ecosystem Discovery — The operating model introduced core customer support roles, engagement responsibilities, supporting operational functions, and cross-team coordination needs, creating the first shared view of how Hybrid Cloud Customer Support Services was taking shape.
Operational visibility is the foundation for everything that follows. Without a shared map, teams cannot identify gaps, assign ownership, or coordinate improvement.

Operational visibility is the foundation for everything that follows. Without a shared model — roles, responsibilities, lifecycle activities, and dependencies — teams cannot identify gaps, assign ownership, or coordinate improvement.

What became possible
  • A Customer Support Services Operating Model naming roles, responsibilities, and engagement functions
  • Blueprint expansion connecting roles to lifecycle activities, governance, tooling, and dependencies
  • Named operational seams where handoffs, gaps, and coordination needs concentrated
  • Conditions for conversations the team could not have before the model existed
Reflection

The model did not solve any operational problems on its own. What it did was create the conditions for the team to have conversations they could not have before.

With the operational landscape visible, the next question was who owned what.

02

Defining Operational Ownership

Core Question

When work is distributed across teams and vendors, how do you establish who is responsible for what?

Visibility alone was not enough. Operational ownership was not contained in job titles — it was distributed across people, decisions, information, workflows, permissions, platform capabilities, and governance structures. Defining that structure was the next move.

The operating model revealed something the team had not fully named: ownership was assumed rather than assigned. Individual teams understood their responsibilities, but there was no shared model for how those responsibilities fit together or how decisions, information, and workflows moved across them.

The work identified ten operational roles — Hosting Coordinator, Technical Advisor, Financial Analyst, FinOps Engineer, Data Auditor, Super Admin, Technical Writer, Oversight and Management, General Consumer, and QA Tester — and connected each to their operational needs, workflow participation, permissions, and decision support responsibilities. Role profiles and a CRM ownership model then gave teams a clearer picture of how support work actually moved through the ecosystem: who owned which decisions, what information each role needed, and where dashboard and workflow gaps concentrated.

The result was a shared ownership model that gave leadership a tool for making responsibility decisions proactively — rather than discovering ownership ambiguity during incidents or escalations.

EvidenceOperational Roles and CRM Ownership Model: Responsibilities, Workflows, and Decision Support — The ownership model connected ten operational roles, information needs, workflow participation, permissions, dashboards, decision support, and CRM responsibilities into a clearer view of how support work moved through the ecosystem.
Established

Ownership cannot be assumed in a distributed operating model. It must be explicitly assigned across roles, decisions, information, workflows, and governance — and revisited as services evolve.

What became possible
  • Ten named operational roles with defined responsibilities, permissions, and decision support needs
  • Role profiles and CRM ownership model connecting workflow participation to information needs
  • Identified gaps where dashboard access, decision support, and workflow ownership were absent
  • A shared model for making ownership decisions before they surfaced as operational gaps
Reflection

Ownership ambiguity rarely announces itself. It surfaces during incidents, escalations, and moments when something falls through the gap between roles.

With ownership defined, the next question was how services were actually delivered and sustained over their lifecycle.

03

Understanding Lifecycle Delivery

Core Question

How do you model what it takes to deliver and sustain a service across its full lifecycle?

Ownership without a delivery model is just an org chart. Onboarding and ongoing operations had been treated separately, but customers experienced them as one continuous journey. Bringing them together into a single lifecycle model became the organizing principle for understanding how the service was actually delivered.

Even with ownership defined, the team lacked a shared model for how services moved through their lifecycle. Onboarding (ONBI) and Ongoing Operations and Management (O&M) had each developed their own frameworks, but no single model connected them into a picture of end-to-end delivery.

An integrated lifecycle blueprint brought ONBI and O&M together into one model, spanning six stages: Customer Interest, Onboarding, Operational Management, Optimization, Governance, and Decommissioning. Each stage was mapped against the customer engagement activities, technical enablement needs, cost optimization requirements, governance touchpoints, and operational rhythms involved.

The blueprint gave the team a shared language for talking about delivery and a planning tool for identifying where operational gaps would emerge as workload scaled. It also made visible where each lifecycle phase created different demands on support staffing, tooling, and governance.

EvidenceIntegrated ONBI and O&M Lifecycle Blueprint: Onboarding, Operations, Optimization, Governance, and Decommissioning — The integrated lifecycle blueprint connected onboarding and ongoing operations into one model, showing how customer engagement, technical enablement, cost optimization, governance, operational rhythms, and decommissioning unfolded over time.
Established

A service lifecycle is not just a delivery sequence. Each stage — onboarding, operations, optimization, governance, decommissioning — creates different demands on support, staffing, tooling, and governance that must be planned for explicitly.

What became possible
  • An integrated ONBI and O&M lifecycle model spanning six stages from customer interest through decommissioning
  • Visibility into where support, staffing, tooling, and governance demands shifted across lifecycle stages
  • A planning tool for anticipating operational gaps before workload scaled
  • Shared language for cross-team conversations about lifecycle friction and delivery coordination
Reflection

Lifecycle models do not just describe how services work. They surface where operational assumptions break down under real delivery conditions.

With the lifecycle understood, the next question was what it depended on — and which of those dependencies sat outside Customer Support entirely.

04

Mapping the Shared Service Ecosystem

Core Question

How do you make visible the dependencies and relationships between shared services when no single team owns the full picture?

The lifecycle model made one thing clear: customer outcomes depended on services and functions that sat entirely outside Customer Support. Making those dependencies visible required mapping a shared service ecosystem — not just the services the team owned, but all the operational relationships that shaped the customer experience.

Each team in the Hybrid Cloud ecosystem had a coherent view of their own service area. What no one had was a view of how those service areas connected from the customer's perspective — or how much of what customers experienced depended on services outside Customer Support's direct control.

A shared services dependency map surfaced the full range of operational relationships involved: Product Engineering, Operations, Security, Cost Management, Platform Administration, Governance Functions, Observability, and Funding. These were no longer invisible dependencies — they became visible participants in the customer experience, each shaping what customers encountered at different lifecycle stages.

The map gave teams a foundation for shared planning, governance conversations, and cross-team coordination — focusing improvement not just on individual services, but on the relationships between them.

EvidenceShared Services Dependency Map: Funding, Governance, Security, Optimization, and Platform Operations — The dependency map showed how customer outcomes depended on shared services outside Customer Support Services, including product engineering, operations, security, cost management, platform administration, governance, observability, and funding.
Established

Customers do not experience individual services. They experience the connections between services — and the most operationally significant gaps tend to live in the shared dependencies no single team owns.

What became possible
  • Named shared service dependencies: Product Engineering, Operations, Security, Cost Management, Platform Administration, Governance, Observability, and Funding
  • Visible seams where customer friction and operational gaps concentrated across team boundaries
  • A foundation for cross-team planning and governance conversations grounded in shared dependency data
  • Shared visibility into how interconnected operational relationships shaped the customer experience
Reflection

The most important service problems in a shared ecosystem are usually not inside any single service. They live in the dependencies between them.

With the ecosystem mapped and dependencies visible, the next challenge was turning that visibility into decisions about where and how to improve.

05

Developing a Service Analysis Practice

Core Question

How do you build the capacity to continuously understand how services are performing and where they should improve?

Visibility and ownership are necessary but not sufficient. Operational visibility had exposed recurring friction across onboarding, operations, governance, readiness, and shared services. The next challenge was building a practice for turning those findings into prioritized improvement pathways.

Operational data existed, but it was scattered across ONBI findings, O&M patterns, customer readiness gaps, governance friction, and shared service dependencies. There was no shared structure for organizing those signals into an improvement practice.

An Operational Findings Repository organized recurring friction, readiness gaps, governance issues, and improvement opportunities into a structure teams could use for prioritization. ONBI findings analysis, O&M analysis frameworks, and customer readiness frameworks gave teams a consistent way to examine what the data revealed. Cloud optimization workshops and action planning turned findings into decisions.

Making analysis a recurring practice — rather than a reactive one — gave the team a growing body of evidence about where services were maturing, where they were struggling, and where interventions would have the most impact.

EvidenceOperational Findings Repository: Readiness, Governance, Friction, and Improvement Pathways — The findings repository organized recurring friction, readiness gaps, operational patterns, governance issues, and improvement opportunities into a structure teams could use for prioritization and continuous improvement.
Established

Understanding alone no longer created value. The challenge was turning visibility into decisions — building a structured, recurring practice for examining operational signals and connecting them to improvement priorities.

What became possible
  • An Operational Findings Repository organizing ONBI findings, O&M patterns, readiness gaps, and governance friction
  • ONBI analysis, O&M frameworks, and customer readiness frameworks for consistent signal interpretation
  • Cloud optimization workshops and action planning connecting findings to decisions
  • A recurring analysis cadence that made service review proactive rather than reactive
Reflection

Understanding alone no longer created value. The challenge was turning visibility into decisions.

With visibility, ownership, lifecycle understanding, ecosystem mapping, and analysis in place, the final question was how to turn those practices into a durable operating model.

06

Designing Service Stewardship

Core Question

How do you design stewardship as an operational capability rather than a project role?

The preceding work had built visibility, ownership, lifecycle models, dependency maps, and analysis practices. But each of those required active stewardship to remain useful. The final phase was designing stewardship itself as an operational capability — not a project role, but a connected operating system for service evolution.

A pattern had emerged: without active stewardship, the maps became stale, ownership models drifted, the analysis cadence lapsed, and operational knowledge dispersed. The ecosystem was not lacking visibility. It was lacking mechanisms for continuous evolution.

The work developed a Service Stewardship Framework connecting seven elements into one operating system: a Service Playbook, a Service Evolution Maturity Model, a Stage-Based Readiness Framework, a Process and Task Guidance Architecture, a CRM Guidance Vision, a Historical Service Repository, and a stewardship governance model. Each addressed a different dimension of the same challenge — how to keep service knowledge current, improvement continuous, and operational memory accessible.

The result was not a set of documents. It was a living practice — embedded in how the team worked, reviewed, improved, and evolved its services over time.

EvidenceService Stewardship Framework: Playbook, Maturity, Readiness, Guidance, and Operational Memory — The stewardship framework connected service playbooks, maturity models, readiness frameworks, guidance architecture, CRM enablement, historical service intelligence, and continuous improvement into one operating system for service evolution.
Established

The ecosystem was not lacking visibility. It was lacking mechanisms for continuous evolution: operational memory, maturity planning, readiness, guidance, governance, and structured improvement management.

What became possible
  • Service Playbook and Service Evolution Maturity Model for long-term planning
  • Stage-Based Readiness Framework and Process and Task Guidance Architecture for lifecycle enablement
  • CRM Guidance Vision and Historical Service Repository for operational memory
  • A stewardship governance model making continuous improvement a structural feature of operations
Reflection

Understanding a service was only the beginning. Visibility made improvement possible. Stewardship made improvement sustainable.

Closing

Stewardship Became the Operating Model

At CMS Hybrid Cloud, the work began with a need for shared visibility. A newly established Customer Support Team, an emerging product catalog, distributed operational knowledge, and a growing network of shared services were reshaping how customers engaged with the platform.

As the work matured, visibility became only the starting point. Lifecycle blueprints, operational role models, shared service maps, findings repositories, readiness frameworks, guidance architecture, historical repositories, and stewardship frameworks helped the organization move from understanding the ecosystem to intentionally improving it.

The larger lesson was that service stewardship does not happen naturally. It requires structures for remembering, prioritizing, governing, guiding, measuring, and evolving the service over time.

The engagement where I learned how stewardship becomes an operational capability.

View All Case StudiesNext Case Study → Blue Cross NC